Advanced Master - Marketing, Design and Creation

Mastère spécialisé Marketing, Design et Création
The Advanced Master in Marketing, Design and Creation brings together managers, designers and engineers. It teaches them to work hand in hand for the benefit of the the company, via design thinking. Students also learn to work across disciplines with other departments, while occupying strategic management functions.
The programme is co-accredited Audencia Business School and Centrale Nantes, in partnership with the Ecole de Design in Nantes.

Programme Content


Company design (50%)
Analyze a customer's interactions with a product or service and develop their attributes. Understand and use creation and development tools.

Company plan (30%)
Analyze the company's environment and derive recommendations in terms of marketing, design and brand positioning.

Interaction between components (20%)

Understand the methods of managing innovation and design teams. Develop and protect the intangible capital of the company. Understand the design market and its various players.

In addition to these courses, there is a module dedicated to personal development where each student receives the support needed to build his / her career plan, prepare his career, choose an internship and prepare the professional thesis.

Programme strengths

  • A program with more than 10 years of experience
  • 3 prestigious schools: Audencia Business School, Centrale Nantes and the Ecole de Design
  • A tailor-made annual educational partnership leading to the undertaking of a concrete project thanks to the collaboration of marketing, design and R & D managers
  • Familiarization with the most advanced technical and technological tools on the market: CAD / DAO, rapid prototyping, virtual immersion ...
  • An wide alumni network for better professional integration

Career Prospects

This master is one of the most advanced training courses devoted to innovative business practices. The graduates, with their multidisciplinary training, quickly secure positions of responsibility related to the design process and branding.
Some examples: design manager, product manager, project manager, innovation manager, artistic director, innovation manager.
Some examples of positions held by our graduates:
  •     PHILIPS FRANCE, Strategic Marketing Manager Americas
  •     L'OCCITANE, Merchandising Project Manager
  •     L'OREAL, Product Manager
  •     DISTRIBUTION CASINO France, Innovation Mission Officer
  •     CONVERSE France, Marketing Project Manager
  •     VAN CLEEF & ARPELS, Emilie Lelievre, Visual Merchandising & Event Manager
Published on March 27, 2017 Updated on April 10, 2017