Advanced Master - Marketing, Design and Creation
Mastère spécialisé Marketing, Design et Création
The Advanced Master in Marketing, Design and Creation brings together managers, designers and engineers. It teaches them to work hand in hand for the benefit of the the company, via design thinking. Students also learn to work across disciplines with other departments, while occupying strategic management functions.
The programme is co-accredited Audencia Business School and Centrale Nantes, in partnership with the Ecole de Design in Nantes.
The programme is co-accredited Audencia Business School and Centrale Nantes, in partnership with the Ecole de Design in Nantes.
Programme Content
Company design (50%)
Analyze a customer's interactions with a product or service and develop their attributes. Understand and use creation and development tools.
Company plan (30%)
Analyze the company's environment and derive recommendations in terms of marketing, design and brand positioning.
Interaction between components (20%)
Understand the methods of managing innovation and design teams. Develop and protect the intangible capital of the company. Understand the design market and its various players.
In addition to these courses, there is a module dedicated to personal development where each student receives the support needed to build his / her career plan, prepare his career, choose an internship and prepare the professional thesis.
Programme strengths
- A program with more than 10 years of experience
- 3 prestigious schools: Audencia Business School, Centrale Nantes and the Ecole de Design
- A tailor-made annual educational partnership leading to the undertaking of a concrete project thanks to the collaboration of marketing, design and R & D managers
- Familiarization with the most advanced technical and technological tools on the market: CAD / DAO, rapid prototyping, virtual immersion ...
- An wide alumni network for better professional integration
Career Prospects
This master is one of the most advanced training courses devoted to innovative business practices. The graduates, with their multidisciplinary training, quickly secure positions of responsibility related to the design process and branding.
Some examples: design manager, product manager, project manager, innovation manager, artistic director, innovation manager.
Some examples of positions held by our graduates:
Some examples: design manager, product manager, project manager, innovation manager, artistic director, innovation manager.
Some examples of positions held by our graduates:
- PHILIPS FRANCE, Strategic Marketing Manager Americas
- L'OCCITANE, Merchandising Project Manager
- L'OREAL, Product Manager
- DISTRIBUTION CASINO France, Innovation Mission Officer
- CONVERSE France, Marketing Project Manager
- VAN CLEEF & ARPELS, Emilie Lelievre, Visual Merchandising & Event Manager
View the Campus Channel replay (in French) to learn more about the programme:
What CAREER PROSPECTS after the MS Marketing, Design and Creation ? (In French)
Published on March 27, 2017
Updated on November 6, 2020
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Further information and Applications
Key data
- Admission requirements: a two-year Master degree, one year Master degree with three years of professional experience
- Duration: 12 to 15 months full time - courses from September to April followed by an internship with a professional thesis.
- ECTS Credits: 75
- Location: MediaCampus Nantes, Centrale Nantes, ensa Nantes and École de Design
- Language of instruction: 70% in French and 30% in English
- Start date: September 2021
What is an advanced master - Mastère spécialisé®?
An Advanced Master (Mastère spécialisé®) allows you to acquire in-depth knowledge in a specific field of activity or competence. It is designed for professional purposes, and relies on close ties with industry. The Advanced Master (Mastère spécialisé®) label is awarded to specific programmes organized by a member school of the Conference of the Grandes Ecoles - CGE, following a very rigorous accreditation procedure, which guarantees its excellence in terms of visibility and duration.
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