Brand identity

2017: Centrale Nantes embraces a new visual identity in line with its vision and ambition

98 years after its founding by the city of Nantes to support French industrial development in the "lower Loire" region, Centrale Nantes is a leading engineering school. Its high quality fundamental research, the strength of its economic ecosystem, its capacity to mobilize, interact and collaborate all convey the school with exceptional international attractiveness.

A world-class, effective, readable, recognizable and unambiguous sign.

Modern, sober, elegant and refined, the new logo is built on the interweaving of the initials of Centrale Nantes. It opens a door to the future and asserts the school's dynamic trajectory. Inspired by a formal geometric and scientific language, the new logo represents the scientific excellence of the school. This abstract sign breaks away from the representation of the seahorse - now devolved to students and alumni - a historical symbol of the school evoking its excellence in ocean engineering. The new logo is designed to represent the whole school offer across training and research which is structured around three fundamental pillars: energy transition, manufacturing, and healthcare.

A signature that reflects a mindset: re-appropriating the ability to act and transform reality by shaking up conventions

The new tagline "Shake the future", evokes the singularity of the school, its intention to shake up conventions to foster the emergence of a possible and desirable future.
Since its creation in 1919, Centrale Nantes has met with an astonishing destiny and has constantly evolved and innovated. Throughout its evolution, a strong marker of its identity has asserted itself, to which the school has remained faithful: establishing a bridge between fundamental sciences and application technologies and enriching its programmes  with research.
Technological platforms, prestigious industrial chairs, demonstrators, entrepreneurship, project-led pedagogy, all these approaches forge the culture of exploration and experimentation of the School, its singularity.
Published on March 27, 2017 Updated on September 11, 2019