Advanced Master - Marketing, Design and Creation

Mastère spécialisé ® Marketing, Design et Création

Overview

The Advanced Master in Marketing, Design and Creation brings together managers, designers and engineers. It teaches them to work hand in hand for the benefit of the the company, via design thinking. Students also learn to work across disciplines with other departments, while occupying strategic management functions.

The programme is co-accredited Audencia Business School and Centrale Nantes, in partnership with the Ecole de Design in Nantes.

Watch the Campus Channel video

Course Content

Course content available on the French page. 
 

Targeted Skills

• Define and develop an innovation strategy in line with the company's overall strategy
• Manage an interdisciplinary project team with a focus on innovation
• Develop an innovative product or service offering as part of a marketing approach
• Manage the prototyping, engineering and design of products or services
• Develop and promote offers as part of a marketing approach

Employment prospects

This programme is one of the most advanced training courses devoted to innovative business practices. The graduates, with their multidisciplinary training, quickly secure positions of responsibility related to the design process and branding. Some examples: design manager, product manager, project manager, innovation manager, artistic director, innovation manager.

Examples of positions held by our graduates:

 

• LACOSTE – Robin KLENIEC, Global Footwear Marketing Director
• NIKE SPORTSWEAR – Benjamin JEGOU, Brand Creative Director Editorial
• ONEPOINT – Martin LAUQUIN, Creative Strategist
• KERING – Julie EZAN ZECCA, Tech Communication & Community Officer
• BNP PARIBAS – Antonin MOREAU, Product Owner
• L’OREAL – Céline TRAN, Qualitative researcher & User experience designer

 

What opportunities await after the MS Marketing, Design and Creation? Watch the video.

 

Programme strengths

• A programme with more than 12 years of experience
• 3 prestigious schools: Audencia Business School, Centrale Nantes and the Ecole de Design
• No. 1 program in the Eduniversal 2022 ranking in the Art Direction, Graphics, Design category
• A tailor-made annual educational partnership leading to the undertaking of a hands-on project thanks to the collaboration of marketing, design and R&D managers
• Exposure to the most advanced technical and technological tools on the market: CAD / DAO, rapid prototyping, virtual immersion, etc.
• A extensive alumni network to boost your entry into the workforce.
• The first training programme to bring together managers, engineers and designers to learn how to work hand-in-hand for the benefit of the company.

Enrolment Procedure

• Enrolment takes place on the OnBoard portal; each student receives a login link via email to complete their administrative enrolment. Enrolment is considered valid and complete once administrative enrolment and payment of tuition fees have been finalised.
• The documents to be provided for enrolment are listed below.
• Prior to any administrative enrolment, each student is required to pay the Student and Campus Contribution (CVEC)
• The enrolment period is set from 17 August to 4 October 2026